Atlanta expansion shortlist for a fast-casual chain
34 listings
Candidate sites laid over our restaurants and competitors, with traffic, population and rent. Sample data. Hearthbird Kitchen and every brand shown are invented.
- Hearthbird Kitchen Midtown
931 Monroe Dr NE, Atlanta, GA 30308, USA
End cap in a Midtown shopping center, 2,300 sq ft with a 24-seat patio and 400+ shared spaces. Our highest weekday lunch volume: office towers and condos within a 10 minute walk. No room for a drive-thru lane.
- Hearthbird Kitchen Buckhead
3535 Peachtree Rd NE, Atlanta, GA 30326, USA
Inline unit across the road from a luxury mall, 2,100 sq ft, garage parking validated for 90 minutes. Strong dinner and delivery. Rent is the highest in the system, so it has to keep its sales per foot up.
- Hearthbird Kitchen Decatur
315 W Ponce de Leon Ave, Decatur, GA 30030, USA
Street-front corner a block from the Decatur MARTA station, 1,900 sq ft, metered street parking plus a rear lot of 35 spaces. Steady lunch from county offices and Agnes Scott students.
- Hearthbird Kitchen Marietta Square
50 Whitlock Ave NW, Marietta, GA 30064, USA
Historic-district storefront on the Square, 1,700 sq ft with sidewalk seating. Weekend farmers market and festival traffic roughly doubles Saturday sales. Public deck two blocks away.
- Hearthbird Kitchen Avalon
2200 Avalon Blvd, Alpharetta, GA 30009, USA
Inline in a mixed-use town center, 2,400 sq ft with a patio facing the central lawn. Heavy family and cinema traffic after 5 pm. Parking deck is free for the first two hours.
- Hearthbird Kitchen Roswell
1075 Holcomb Bridge Rd, Roswell, GA 30076, USA
End cap in a grocery-anchored center, 2,200 sq ft, 310 spaces in front. Good visibility from Holcomb Bridge but no drive-thru, which our Roswell customers keep asking for.
- Tomato Alley Midtown
1544 Piedmont Ave NE, Atlanta, GA 30324, USA
Fast-casual pizza and salads in a strip center, inline, 2,000 sq ft. Busy at lunch; shares the parking lot with a grocery store.
- Green Spoon Bowls Midtown
950 W Peachtree St NW, Atlanta, GA 30309, USA
Grain-bowl counter on the ground floor of a mixed-use tower, 1,800 sq ft. Walk-in and app orders only.
- Rally Wraps Buckhead
3330 Piedmont Rd NE, Atlanta, GA 30305, USA
Wrap shop in an office-tower retail podium, 1,600 sq ft. Strong weekday lunch, nearly empty on weekends.
- Copper Skillet Buckhead
3182 Roswell Rd NW, Atlanta, GA 30305, USA
Breakfast and lunch counter in a small center, 2,200 sq ft with a drive-thru window on the side street.
- Green Spoon Bowls Halcyon
6300 Halcyon Way, Alpharetta, GA 30005, USA
Pad-adjacent unit in an open-air lifestyle center, 2,000 sq ft. Draws the same families that eat at our Avalon unit.
- Tomato Alley Windward
5000 Windward Pkwy, Alpharetta, GA 30004, USA
Pad site on Windward Parkway with a two-lane drive-thru, 2,600 sq ft and 48 spaces. Anchors the office-park lunch crowd.
- Tomato Alley East Cobb
1255 Johnson Ferry Rd NE, Marietta, GA 30068, USA
Inline in a neighborhood center beside a big grocery store, 2,100 sq ft. The only fast-casual option for two miles.
- Rally Wraps Decatur
101 E Court Square, Decatur, GA 30030, USA
Storefront on the courthouse square, 1,500 sq ft. Competes directly with our Decatur unit one block over.
- Copper Skillet Town Center
400 Ernest W Barrett Pkwy NW, Kennesaw, GA 30144, USA
Outparcel with a drive-thru near the mall, 2,500 sq ft. One of three fast-casual brands within a mile of the mall.
- Rally Wraps Roswell
950 Woodstock Rd, Roswell, GA 30075, USA
Inline in a grocery-anchored center on Woodstock Road, 1,700 sq ft. Draws from the same families our Roswell unit does.
- Rally Wraps Duluth
3700 Peachtree Industrial Blvd, Duluth, GA 30096, USA
Inline in an older strip center, 1,600 sq ft, shaded lot of 120 spaces. Reaches the north Duluth office parks but not the apartments around Pleasant Hill Road.
- Green Spoon Bowls Lawrenceville Highway
2300 Lawrenceville Hwy, Lawrenceville, GA 30044, USA
Pad beside a discount grocer, 2,000 sq ft with a short drive-thru lane. Pulls from Tucker and west Lawrenceville.
- Tomato Alley Mall of Georgia
3333 Buford Dr, Buford, GA 30519, USA
Mall outparcel with a drive-thru, 2,700 sq ft. Busy on weekends, quiet in the evening.
- Copper Skillet Fayetteville
240 Pavilion Pkwy, Fayetteville, GA 30214, USA
Anchor-adjacent inline in a large power center, 2,300 sq ft. The closest fast-casual to Peachtree City.
- Pleasant Hill Pad, Duluth
2180 Pleasant Hill Rd, Duluth, GA 30096, USA
Shortlist
Pad site on a six-lane road, 2,600 sq ft with a drive-thru lane that stacks 9 cars. Dense apartment and shopping-center catchment. Nearest competitor is 3 miles away. Landlord wants a 10 year term.
- Sugarloaf Parkway Outparcel, Lawrenceville
5900 Sugarloaf Pkwy, Lawrenceville, GA 30043, USA
Touring
Outparcel at the entrance to a big outlet mall, 2,500 sq ft, 42 spaces plus mall overflow. Weekend traffic is heavy; weekday lunch is thin. Nearest competitor is 4 miles away.
- Peachtree City Village Inline
450 Commerce Dr, Peachtree City, GA 30269, USA
LOI signed
End cap in a village center on the golf-cart path network, 2,100 sq ft, 190 spaces. Affluent family trade area with no fast-casual in town; the nearest competitor is 10 miles away in Fayetteville. LOI signed, lease in legal review.
- Cobb Place Boulevard Pad, Kennesaw
1000 Cobb Pl Blvd NW, Kennesaw, GA 30144, USA
Shortlist
Pad on the quieter side of the mall district, 2,400 sq ft, drive-thru approved. The nearest competitor is 1.5 miles east on the far side of the parkway. Shared sign on the main road.
- Highway 138 Inline, Stockbridge
3618 Hwy 138 W, Stockbridge, GA 30281, USA
Touring
Inline unit in a grocery-anchored center, 2,200 sq ft, 300 shared spaces, shared pylon sign on the highway. No competitor within 10 miles. Landlord is offering 4 months free on a 7 year term.
- Toco Hills Inline, North Druid Hills
2875 N Druid Hills Rd NE, Atlanta, GA 30329, USA
Shortlist
Inline in a dense grocery-anchored center near Emory, 1,900 sq ft, 260 shared spaces. Rent is fair, but the lease bars drive-thrus. Nearest competitor is about 3 miles away in Decatur.
- Grayson Highway Pad, Lawrenceville
440 Grayson Hwy, Lawrenceville, GA 30046, USA
Shortlist
Pad with 38 spaces on a busy state route, 2,400 sq ft with drive-thru. Fast-growing subdivisions to the south and east. Nearest competitor is 4 miles away. Rent is the lowest on the list.
- Satellite Boulevard Inline, Duluth
3675 Satellite Blvd, Duluth, GA 30096, USA
Touring
Inline on a retail-dense boulevard, 2,000 sq ft, 380 shared spaces. Strong Asian-grocery foot traffic on weekends. Nearest competitor is 3 miles away.
- East Roswell Pad
2000 Holcomb Bridge Rd, Roswell, GA 30076, USA
LOI signed
Pad on the east side of Roswell, 2,400 sq ft with a two-lane drive-thru, 41 spaces. Relocation: the lease on our Holcomb Bridge unit ends next year and this pad adds the drive-thru it lacks. LOI signed at $37 per sq ft.
- Windward Parkway Pad, Alpharetta
3000 Windward Plaza, Alpharetta, GA 30005, USA
Passed
Passed. Great traffic, but rent is $30 over our ceiling and two competitors sit within 2 miles, one with a two-lane drive-thru. Revisit if the Tomato Alley lease runs out.
- Town Center Outparcel, Kennesaw
1000 Chastain Rd NW, Kennesaw, GA 30144, USA
Passed
Passed. Rent is $45 and the landlord wouldn't release a restaurant exclusive held by the center's other tenants, which would block our rotisserie menu. Cobb Place is the better answer in Kennesaw.
- Peachtree Street Ground Floor, Midtown
1100 Peachtree St NE, Atlanta, GA 30309, USA
Passed
Passed. Only 900 sq ft and $72 per sq ft, and it would take sales from our Monroe Drive unit about a mile away. Two competitors are within a mile.
- Eagles Landing Parkway Inline, Stockbridge
909 Eagles Landing Pkwy, Stockbridge, GA 30281, USA
Passed
Passed. The center has a restrictive covenant against drive-thrus and daily traffic is under 20,000. The Highway 138 center is stronger and cheaper per visit.
- Powder Springs Street Inline, Marietta
1400 Powder Springs St SW, Marietta, GA 30064, USA
Passed
Passed. The unit sits behind a bank building and is hidden from the road; the landlord would not allow a pylon sign. Our Square unit is 2 miles away and the trade area is thin, though no competitor is within 6 miles.