Homebuilder communities
A made-up Raleigh-Durham homebuilder maps 28 places: twelve active communities, six coming soon, four sold out, and the model parks and design centers where buyers tour. Every community shows price from, lots remaining, move-in ready homes, bedrooms, school district and HOA dues, and a Book a model tour button dials the sales line. Shaded counties show a land cost index, so acquisition sees why Johnston and Franklin fill up as Wake County prices climb.
A sample map: its businesses and people are invented.
Who needs a map like this
Who it’s for
Sales and marketing directors at regional homebuilders and land developers
What it’s worth
Buyers choose a community before a plan, so the community is what must be easy to find and compare. One map with price from, lots left, ready homes, school district and HOA dues lets the online counselor book a model tour in a single call, and shows land acquisition where the next phase will sell.
What to notice in this map
- Price from and lots remaining on every row, so a counselor can answer the first two questions without opening anything
- Filters for price, lots left, move-in ready homes and school district, to match a buyer's budget and deadline
- Coming soon and Sold out communities kept on the map as a demand record for land acquisition
- A shaded Land cost index across North Carolina counties, showing where the next phase can start cheaper
- A Book a model tour button on each place that dials the sales line in one tap
Open any place on the map to see its details and buttons.
Make one like it in an afternoon
You don't need a developer. These are the four steps, in Create Mappins.
Step 1
Create a Directory map, add each community and model home by its street address, and give each a short description with its main selling point
Step 2
Make categories for Active communities, Coming soon, Sold out and Model homes, then add fields for price from, lots remaining, move-in ready homes, school district and HOA dues, with filters on the first four
Step 3
Add a phone field with the button Book a model tour, then enter each sales line
Step 4
Add the counties layer from the data library, shade it by a land cost index you enter per county, then share the map link or embed it on your sales site
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